Cinemark: “Perfect Night Out”

About The Project:

This project started with a single Cinemark location in Lakeland, Florida, where the client was looking to appeal to their existing customer base (typically couples 55+), and expand into a new demographic (Gen Z & Younger Millennials).

We came up with an idea that focused on two paths: the traditional, spur-of-the-moment movie-goer who is used to buying tickets at the box office before heading in to see a movie, and the more modern consumer, comfortable with the ease of buying tickets using the Cinemark mobile app, and planning ahead. The two couples would each meet at the theater’s location, where they would find the same convenience and joy of a night out at the movies.

Thanks to some championing on the client’s end, this commercial would end up rolling out to locations across the country, and lead to additional productions in Boca Raton, and for their flagship location in New Jersey - picking up a Bronze TELLY along the way.