Caloosa Country Club: “Guest List”

About The Project:

Caloosa Country Club is a bit different from other clubs in Sun City Center. For an area known for its large retiree population, we went into the project thinking: “Why should a golf club’s advertising have to look retired as well?”

Drawing on some of the video best practices published by Google, we sought to create a commercial that stood out from the crowd, highlighted the club’s differentiating factors, and looked young and on-trend. A combination of drone footage and of club members having a great time was the backbone, with large text on-screen and bright colors helping to showcase the area’s only member-owned private golf club.