Matthew Gil
Copywriter / Brand Builder

Resume

Copywriter, East Division

Kernel, Created by Spectrum Reach (2017-2022)

As Copywriter on the East Division Creative Team, I created high-quality, data-driven campaigns for local and regional clients. I helped clients adjust their messaging through different stages of the coronavirus pandemic and led the implementation of best practices across the company.

  • Built trust with teams across markets to help division generate $1.7 million in revenue

  • Served as creative specialist on committees for digital, multicultural, and automotive

  • Mentored team members in copywriting, brand strategy, and creative direction

Senior Copywriter

Chumney & Associates (2015-2016)

Recharged agency’s creative thinking, particularly through my experience in digital and social, while bringing an enthusiast’s view to creative for the retail automotive industry. Assumed sole responsibility of creating new spec creative each month and helped plan agency’s future outlook.

  • Established agency’s best practices for online video (ex. YouTube Pre-Roll)

  • Overhauled SPEC creative process for improved client and agency buy-in

Copy Director

Affinitiv Advertising (2013-2015)

I led a comprehensive transformation as company’s first Copy Director. My creative helped land new business, including Fortune 500 companies Group 1 Automotive and Sonic Automotive, while I also mentored 6 new copywriters in a fast-paced agency setting.

  • Established Spanish-language creative, positioning company for future success in growing market

  • Helped lead 37% increase in new business through first year with company

I helped lead an all-new team of 9 in marketing student government programs and services to a student body of more than 40,000. Supported team through copywriting, graphic design, social media management, and streamlining workflow.

  • Effective planning and creative grassroots marketing delivered record turnout for student body elections

  • Coordinated with NBC, The National Journal, and Tampa Bay Times for 2012 NBC Republican National Debate

Associate Director of Marketing - Student Government

Univ. of South Florida (2011-2012)

I was primarily responsible for designing promotional materials for weekly events, but quickly found ways to assist in event setup, coordination, and staffing. I also reversed a downward trend in attendance by devising a new marketing strategy.

  • Led creation of new marketing strategy that helped increase average weekly attendance by 200% for “Bulls Nite Out”

  • Strengthened branding of “Bulls Nite Out” through grassroots promotions, giveaways, and an improved social media presence

Graphic Design Coordinator - Center for Student Involvement

Univ. of South Florida (2011-2012)

 

Education

Diploma, Copywriting

Miami Ad School Europe, Berlin (DE) (Expected 2024)

B.A. Mass Communications & Political Science

University of South Florida (2012)

Diversity, Equity, and Inclusion in the Workplace Certificate

University of South Florida Corporate Training and Professional Education (2021)