experience

Copywriter, South Division
2017 - Present // Kernel, Created by Spectrum Reach - Tampa, FL

  • Lead creative development for clients across six states
  • Improving quality company-wide through training and standards development

Senior Copywriter
2015 - 2016 // Chumney & Associates - West Palm Beach, FL

  • Helped lead agency's creative efforts, working alongside Creative Director
  • Overhauled SPEC creative process for increased client and account buy-in

Copy Director
2013 - 2015 // CK Advertising (Formerly Moore & Scarry Advertising) - Cape Coral, FL

  • Established Spanish-language creative, positioning company for future success
  • Helped lead 37% increase in new business and later added Fortune 500 clients Group 1 and Sonic Automotive

Associate Director of Marketing - Student Government
2011 - 2012 // University of South Florida - Tampa, FL

  • Delivered record turnout for student body elections through effective planning and creative grassroots marketing
  • Coordinated with NBC, The National Journal, and Tampa Bay Time for 2012 NBC Republican National Debate

Graphic Design Coordinator - Center For Student Involvement
2011 - 2012 // University of South Florida - Tampa, FL

  • Led creation of new marketing strategy that helped increase average weekly event attendance by 200%
  • Strengthened branding of "Bulls Nite Out" through grassroots promotions, giveaways, and an improved social media presence.

education

B.A. Mass Communications and Political Science
University of South Florida - Tampa, FL
Graduated 2012