Accomplishments

Team Results

  • Increased size of copy department from 2 to 5 at Moore & Scarry Advertising, as company’s first Copy Director
  • Successfully managed upwards of 700 jobs per month; delegating, reviewing, and improving
  • Streamlined processes with job tracking, employee onboarding and training, and establishing creative archive
  • Trained junior team members for future leadership positions and encouraged responsibilities outside assigned scope

Direct Business Results

  • Wrote creative that has landed more than 20 clients nationwide, including Fortune 500 companies Group 1 Automotive and Sonic Automotive
  • Established Spanish-language creative for Moore & Scarry Advertising, positioning the agency for further success
  • Led a 200% increase in average event attendance for Bulls Nite Out program at the University of South Florida
  • Helped deliver record turnout in 2011 Student Government Elections at the University of South Florida
  • Wrote copy for SEO landing pages that yielded a 60% increase in actions taken on dealership’s website

Case Studies